Royal Enfield has officially unveiled the much-anticipated Bobber 350, a motorcycle that beautifully merges vintage styling with modern engineering. Known for producing timeless classics that carry an old-school charm, Royal Enfield has now added a bobber-styled machine to its 350cc lineup. The Bobber 350 retains the brand’s iconic DNA while offering a fresh design language for riders who love individuality and style.
With its single-seat layout, wide handlebars, and retro-modern appeal, the Bobber 350 promises to capture the hearts of both old-school enthusiasts and the younger generation looking for a unique ride.
A Fresh Addition to the Royal Enfield Lineup
Royal Enfield has always dominated the 350cc segment with motorcycles like the Classic 350, Meteor 350, and Hunter 350. The introduction of the Bobber 350 expands this range and caters to a niche audience that desires a factory-made custom-inspired machine. Unlike typical cruisers, the bobber format emphasizes minimalism, low-slung styling, and bold aesthetics.
This launch also indicates Royal Enfield’s strategy to compete with brands like Jawa and Honda that have introduced modern-retro models. However, with its strong heritage and large fan base, Royal Enfield has a unique advantage.
Engine and Performance
At the core of the Bobber 350 lies the tried-and-tested 349cc, single-cylinder, air-oil cooled engine from the J-platform. Known for its smooth performance and reliability, this engine produces around 20.2 bhp of power and 27 Nm of torque.
Mated to a 5-speed gearbox, the engine delivers linear power, making it ideal for city cruising as well as long highway rides. The Bobber 350 is not designed for aggressive speeds but rather for relaxed and stylish cruising, staying true to the bobber philosophy.
Mileage and Efficiency
Despite its unique design focus, the Bobber 350 remains practical for everyday use. It delivers a mileage of around 32–35 km/l, making it reasonably efficient for a 350cc motorcycle. With a fuel tank capacity of approximately 13 liters, it offers a comfortable riding range for city commutes and short weekend trips.
Design and Styling
The biggest highlight of the Royal Enfield Bobber 350 is its design. Staying true to the bobber identity, the bike features a single floating-style seat, chopped fenders, wide handlebars, and a low-slung stance. The motorcycle has a distinctive appeal, thanks to its minimalist design that eliminates unnecessary bodywork.
The use of spoked wheels, round LED headlamp, retro-styled tail lamp, and chrome accents add to its classic charm. At the same time, modern features like premium paint schemes and blacked-out components give it a contemporary edge. This fusion makes it stand out on Indian roads, where most motorcycles still follow conventional cruiser styling.
Features and Technology
The Royal Enfield Bobber 350 has been equipped with features that blend classic looks with modern convenience. Key highlights include:
- Semi-digital instrument cluster with Tripper Navigation support
- LED lighting for improved visibility
- Dual-channel ABS for enhanced braking safety
- Disc brakes on both wheels
- USB charging port for added convenience
- Comfortable suspension setup with telescopic front forks and twin rear shock absorbers
These features ensure that while the Bobber 350 looks retro, it doesn’t compromise on functionality or safety.
Comfort and Ride Quality
A bobber is designed to be simple yet comfortable, and the Bobber 350 follows the same philosophy. Its wide seat with proper cushioning, forward-set footpegs, and easy-to-reach handlebars ensure a relaxed posture.
The suspension has been tuned to handle Indian roads, absorbing bumps and potholes with ease. While the single-seat layout emphasizes individuality, riders seeking longer journeys may miss pillion comfort. However, for solo riders who prioritize style and exclusivity, this design works perfectly.
Price and Variants
Royal Enfield has priced the Bobber 350 competitively, with an expected ex-showroom tag starting around ₹2.10 lakh to ₹2.20 lakh. The motorcycle is available in multiple color options with both chrome and blacked-out finishes.
This pricing places it in the same bracket as the Meteor 350 and Honda H’ness CB350, but the Bobber 350’s unique design ensures it appeals to a different set of buyers.
Competition in the Market
The Royal Enfield Bobber 350 faces competition from the Jawa 42 Bobber and Jawa Perak, which already hold a reputation in the factory-custom bobber space. However, Royal Enfield’s wide service network, brand legacy, and trust factor give it a clear edge.
Its combination of affordability, distinctive looks, and modern features ensures it will create a strong position in the growing retro segment.
Final Verdict
The Royal Enfield Bobber 350 is not just another motorcycle—it is a lifestyle statement. It captures the essence of a classic bobber with its minimalist styling while offering modern features that make it practical for today’s riders. With its 349cc engine, comfortable ergonomics, and premium finish, the Bobber 350 strikes a perfect balance between retro charm and everyday usability.
Priced reasonably and supported by Royal Enfield’s extensive service network, it stands out as an attractive option for riders who want individuality on the road. For enthusiasts seeking a bike that is timeless yet modern, the Royal Enfield Bobber 350 is a worthy choice.
